]> 2008/06/10 OpenCyc Knowledge Base Copyright© 2001-2008 Cycorp, Inc., http://www.cyc.com/, Austin, TX, USA This file contains an OWL representation of information contained in the OpenCyc Knowledge Base. The content of this OWL file is licensed under the Creative Commons Attribution 3.0 license whose text can be found at http://creativecommons.org/licenses/by/3.0/legalcode. The content of this OWL file, including the OpenCyc content it represents, constitutes the "Work" referred to in the Creative Commons license. The terms of this license equally apply to, without limitation, renamings and other logically equivalent reformulations of the content of this OWL file (or portions thereof) in any natural or formal language, as well as to derivations of this content or inclusion of it in other ontologies. externalID A unique, language-neutral, variable-sized identifier for a concept that can be used to refer unambiguously to that concept across OWL exports or across Cyc inference engines. label A natural-language representation for a concept that is both human readable and readable by the Cyc inference engine. These terms are not guaranteed to refer to the same concept across time but are guaranteed to be consistent within a particular OWL export. Use 'cycAnnot:externalID' for unambiguously referring to a concept across OWL exports or across Cyc inference engines. The collection of communication events where the purpose of the communication is to promote some sales activity. marketing communicativeness MarketingCommunication http://en.wikipedia.org/wiki/Marketing_communications A specialization of <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVirnZwpEbGdrcN5Y29ycA" class="cyc_term">ObjectType</a> (q.v.) whose instances are all and only those collections that are temporally object-like. A collection <code>COL</code> is temporally object-like just in case it generally holds that any proper purely temporal parts (see <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvWn4OZwpEbGdrcN5Y29ycA" class="cyc_term">timeSlices</a>) of an instance of <code>COL</code> is not itself an instance of <code>COL</code>. More precisely, a collection <code>COL</code> is an instance of <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViq35wpEbGdrcN5Y29ycA" class="cyc_term">TemporalObjectType</a> just in case it satisfies the following: For any distinct <code>OBJ1</code> and <code>OBJ2</code>, if <code>(<a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViBBJwpEbGdrcN5Y29ycA" class="cyc_term">isa</a> OBJ1 COL)</code> and <code>(<a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvWn4OZwpEbGdrcN5Y29ycA" class="cyc_term">timeSlices</a> OBJ1 OBJ2)</code>, then not <code>(<a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViBBJwpEbGdrcN5Y29ycA" class="cyc_term">isa</a> OBJ2 COL)</code>. For example, none of the proper time-slices of a <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVjyV5wpEbGdrcN5Y29ycA" class="cyc_term">CalendarYear</a> is itself a calendar year. Likewise for <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViYBpwpEbGdrcN5Y29ycA" class="cyc_term">TakingAStep</a>. So <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVjyV5wpEbGdrcN5Y29ycA" class="cyc_term">CalendarYear</a> and <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViYBpwpEbGdrcN5Y29ycA" class="cyc_term">TakingAStep</a> are both instances of <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViq35wpEbGdrcN5Y29ycA" class="cyc_term">TemporalObjectType</a>. Conversely, a proper time-slice of a given <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVisWZwpEbGdrcN5Y29ycA" class="cyc_term">Date</a> might itself be a <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVisWZwpEbGdrcN5Y29ycA" class="cyc_term">Date</a> (e.g. an hour has minutes and seconds as time-slices); so <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVisWZwpEbGdrcN5Y29ycA" class="cyc_term">Date</a> is not a temporal-object-type. See <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVitN5wpEbGdrcN5Y29ycA" class="cyc_term">TemporalStuffType</a> for the disjoint notion of being temporally stuff-like. TemporalObjectType temporal object type marketing MarketingActivity A specialization of <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViHpJwpEbGdrcN5Y29ycA" class="cyc_term">CommercialActivity</a> and <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViMOJwpEbGdrcN5Y29ycA" class="cyc_term">BusinessEvent</a>. Instances of this collection include events such as market research, <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rwQr8FJwpEbGdrcN5Y29ycA" class="cyc_term">Advertising</a>, product design and pricing and of course, sales (cf. <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViP0pwpEbGdrcN5Y29ycA" class="cyc_term">SalesActivity</a>). ActiveSalesActivity Sales activities in which the performer entices specific (potential) customers to make purchases (contrast with <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViu5ZwpEbGdrcN5Y29ycA" class="cyc_term">PassiveSalesActivity</a>). hard sell The collection of communication events where the purpose of the communication is to promote some sales activity. marketing communicativeness MarketingCommunication The collection of communication events where the purpose of the communication is to promote some sales activity. marketing communicativeness MarketingCommunication <code>(<a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rZOAVeiYGEdqAAAACs2IMmw" class="cyc_term">broaderTerm</a> TERM1 TERM2)</code> means that <code>TERM2</code> is broader than <code>TERM1</code>, in an extremely general sense of "broader". For example, <code>TERM2</code> is, in the relevant sense, broader than <code>TERM1</code> if any of the following hold: <code>TERM2</code> is a collection that subsumes <code>TERM1</code>; <code>TERM2</code> is a collection that has <code>TERM1</code> as an instance; <code>TERM2</code> is a collection, instances of which have instances of the collection <code>TERM1</code> as parts; <code>TERM2</code> has <code>TERM1</code> as a part; This list of reasons for why <code>(<a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rZOAVeiYGEdqAAAACs2IMmw" class="cyc_term">broaderTerm</a> TERM1 TERM2)</code> could hold is not exhaustive, but it should give a good indication of how general the <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rZOAVeiYGEdqAAAACs2IMmw" class="cyc_term">broaderTerm</a> relation actually is. BT broaderTerm A specialization of <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVieP5wpEbGdrcN5Y29ycA" class="cyc_term">PurposefulAction</a> and characterized by one or more <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVifB5wpEbGdrcN5Y29ycA" class="cyc_term">InformationTransferEvent</a> sub-events. Each instance of <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViexZwpEbGdrcN5Y29ycA" class="cyc_term">Communicating</a> is an event in which the transfer of information between or among agents is a focal action; communicating is the main purpose and/or goal in the event. That may be contrasted with events which involve communication but wherein the focus is different, e.g., playing cards (wherein the progressive actions -- and winning -- of the game are focal). Since <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViexZwpEbGdrcN5Y29ycA" class="cyc_term">Communicating</a> is a specialization of <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVieP5wpEbGdrcN5Y29ycA" class="cyc_term">PurposefulAction</a>, each <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViexZwpEbGdrcN5Y29ycA" class="cyc_term">Communicating</a> event must be intentional on the part of the <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rt4Hz8rsOQdiUO4DMdSL3eA" class="cyc_term">communicatorOfInfo</a>; it may or may not be intentional on the part of the agent playing the <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rpBwKLLsPQdiZUP7Z9IOkww" class="cyc_term">infoCommunicatedTo</a> role. Hence, a speaker on a soapbox haranguing an indifferent crowd is performing an instance of <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViexZwpEbGdrcN5Y29ycA" class="cyc_term">Communicating</a>. In contrast, Juliet soliloquizing on her balcony, unaware that Romeo is listening to her, is not <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViexZwpEbGdrcN5Y29ycA" class="cyc_term">Communicating</a>; rather Romeo (and Juliet, unaware) are engaged in an <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvWU4VpwpEbGdrcN5Y29ycA" class="cyc_term">Eavesdropping</a>. Communicating may be either a one-way or a two-way transfer of information (cf. <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVieg5wpEbGdrcN5Y29ycA" class="cyc_term">CommunicationAct_Single</a>, <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViRxJwpEbGdrcN5Y29ycA" class="cyc_term">MultiDirectionalCommunication</a>). Every event belonging to <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViexZwpEbGdrcN5Y29ycA" class="cyc_term">Communicating</a> contains at least one transfer of information between at least two agents who participate in the event. (Note that the latter requirement excludes reading and writing from <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViexZwpEbGdrcN5Y29ycA" class="cyc_term">Communicating</a>, when those events are just the private accessing or generating of information.) Communicating may be specialized in various ways, such as, by the method or medium used (e.g., <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVjJB5wpEbGdrcN5Y29ycA" class="cyc_term">AudioCommunicating</a>, <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViPa5wpEbGdrcN5Y29ycA" class="cyc_term">NonVerbalCommunicating</a>, <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViSEJwpEbGdrcN5Y29ycA" class="cyc_term">FaceToFacePresenceCommunicating</a>); by the type of information involved (e.g., <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVihhJwpEbGdrcN5Y29ycA" class="cyc_term">MakingAnAgreement</a>); by the purpose of the communication (e.g., <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVix4JwpEbGdrcN5Y29ycA" class="cyc_term">Teaching</a>, <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVjt_5wpEbGdrcN5Y29ycA" class="cyc_term">Negotiating</a>); by the agents involved (e.g., <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVj_IJwpEbGdrcN5Y29ycA" class="cyc_term">IntraOrganizationCommunication</a>, <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvVjM8pwpEbGdrcN5Y29ycA" class="cyc_term">StageProduction</a>). Examples of <a href="http://sw.opencyc.org/2008/06/10/concept/Mx4rvViexZwpEbGdrcN5Y29ycA" class="cyc_term">Communicating</a> include a symphony performance, an email message, a telephone call, a speech, a handshake, issuing a traffic ticket -- all of which normally, and focally, involve communication between two or more agents. communication Communicating making a sales visit MakingASalesVisit The collection of communication events where the purpose of the communication is to promote some sales activity. marketing communicativeness MarketingCommunication The collection of communication events where the purpose of the communication is to promote some sales activity. marketing communicativeness MarketingCommunication