]> 2009/04/07 OpenCyc Knowledge Base Copyright© 2001-2009 Cycorp, Inc., http://www.cyc.com/, Austin, TX, USA This file contains an OWL representation of information contained in the OpenCyc Knowledge Base. The content of this OWL file is licensed under the Creative Commons Attribution 3.0 license whose text can be found at http://creativecommons.org/licenses/by/3.0/legalcode. The content of this OWL file, including the OpenCyc content it represents, constitutes the "Work" referred to in the Creative Commons license. The terms of this license equally apply to, without limitation, renamings and other logically equivalent reformulations of the content of this OWL file (or portions thereof) in any natural or formal language, as well as to derivations of this content or inclusion of it in other ontologies. Mappings between OpenCyc terms and Wikipedia article names provided by Olena Medelyan and Catherine Legg, University of Waikato, NZ under a Creative Commons Attribution 3.0 license. externalID A unique, language-neutral, variable-sized identifier for a concept that can be used to refer unambiguously to that concept across OWL exports or across Cyc inference engines. label A natural-language representation for a concept that is both human readable and readable by the Cyc inference engine. These terms are not guaranteed to refer to the same concept across time but are guaranteed to be consistent within a particular OWL export. Use 'cycAnnot:externalID' for unambiguously referring to a concept across OWL exports or across Cyc inference engines. A specialization of <a href="http://sw.opencyc.org/concept/Mx4rvVieg5wpEbGdrcN5Y29ycA" class="cyc_term">CommunicationAct_Single</a>. Each instance of this collection consists of some communication to potential clients of an <a href="http://sw.opencyc.org/concept/Mx4rvVjVT5wpEbGdrcN5Y29ycA" class="cyc_term">Organization</a>, the desire of the organization that they be its clients. The organization may be a <a href="http://sw.opencyc.org/concept/Mx4rvVjQNpwpEbGdrcN5Y29ycA" class="cyc_term">Business</a> wanting people to do business with it (cf. the more specific <a href="http://sw.opencyc.org/concept/Mx4rnhffrDI1QdedN-j80qW_ZQ" class="cyc_term">Advertising_Business</a>). Or it may be, for example, a <a href="http://sw.opencyc.org/concept/Mx4rvVj82pwpEbGdrcN5Y29ycA" class="cyc_term">PoliticalParty</a> (cf. the more specific <a href="http://sw.opencyc.org/concept/Mx4rvB4liDI1QdeUUpuXFCqRzg" class="cyc_term">Advertising_Political</a>). See also <a href="http://sw.opencyc.org/concept/Mx4rv_XKU5wpEbGdrcN5Y29ycA" class="cyc_term">AdvertisingCampaign</a>. Advertising advertizing have advertized bill has billed has advertized advertize will advertize had billed bills billed had advertized will have billed will have advertised advertised will have advertized will advertise had advertised advertizes advertises will bill has advertised have advertised advertising events advertising advertized advertise advertising event billing have billed

Advertising

http://en.wikipedia.org/wiki/Advertising http://www.w3.org/2006/03/wn/wn20/instances/synset-advertising-noun-2 MarketingBlitz marketing blitz fashion show FashionShow The collection of <a href="http://sw.opencyc.org/concept/Mx4rvVjAJ5wpEbGdrcN5Y29ycA" class="cyc_term">EntertainmentPerformance</a>s in which <a href="http://sw.opencyc.org/concept/Mx4rv7CrT5wpEbGdrcN5Y29ycA" class="cyc_term">FashionModel</a>s model fashion items business advertising Advertising-Business A specialization of <a href="http://sw.opencyc.org/concept/Mx4rwQr8FJwpEbGdrcN5Y29ycA" class="cyc_term">Advertising</a> and <a href="http://sw.opencyc.org/concept/Mx4rwL1whZwpEbGdrcN5Y29ycA" class="cyc_term">MarketingActivity</a>, and an instance of #$BusinessTransactionType. Each instance of this collection consists of some communication to potential customers of a <a href="http://sw.opencyc.org/concept/Mx4rvVjQNpwpEbGdrcN5Y29ycA" class="cyc_term">Business</a>, the desire to do business with them. (The desire may be either to "do business" in general, or to sell them something specific.) Successful instances of <a href="http://sw.opencyc.org/concept/Mx4rnhffrDI1QdedN-j80qW_ZQ" class="cyc_term">Advertising_Business</a> often result in instances of <a href="http://sw.opencyc.org/concept/Mx4rvVjL2pwpEbGdrcN5Y29ycA" class="cyc_term">Buying</a>. Advertising-Political political advertizing A specialization of <a href="http://sw.opencyc.org/concept/Mx4rwQr8FJwpEbGdrcN5Y29ycA" class="cyc_term">Advertising</a>. Each instance of <a href="http://sw.opencyc.org/concept/Mx4rvB4liDI1QdeUUpuXFCqRzg" class="cyc_term">Advertising_Political</a> is an instance of <a href="http://sw.opencyc.org/concept/Mx4rvViexZwpEbGdrcN5Y29ycA" class="cyc_term">Communicating</a> in which some <a href="http://sw.opencyc.org/concept/Mx4rvViNy5wpEbGdrcN5Y29ycA" class="cyc_term">PoliticalOrganization</a> attempts to influence voters to support one of that organization's causes or candidates. An example would be the <a href="http://sw.opencyc.org/concept/Mx4rvVifoZwpEbGdrcN5Y29ycA" class="cyc_term">DemocraticParty_US</a> running a <a href="http://sw.opencyc.org/concept/Mx4rwQr8_JwpEbGdrcN5Y29ycA" class="cyc_term">TVCommercial_IBT</a> attempting to persuade people to vote for <a href="http://sw.opencyc.org/concept/Mx4rcH5edCzTQdiF08l3bo1XFw" class="cyc_term">JohnKerry</a> in 2004. circularization Circularization-Advertising A sub-collection of <a href="http://sw.opencyc.org/concept/Mx4rwQr8FJwpEbGdrcN5Y29ycA" class="cyc_term">Advertising</a>. Each instance is circulating printed notices as a means of advertising. endorsing a product The collection of events in which an agent publicly expresses a positive attitude towards some brand of product, in exchange for some (usually monetary) consideration from the product maker. The product endorsed is identified as the <a href="http://sw.opencyc.org/concept/Mx4rwAglEZwpEbGdrcN5Y29ycA" class="cyc_term">targetedProductType</a>. Product endorsement is a specialization of <a href="http://sw.opencyc.org/concept/Mx4rwQr8FJwpEbGdrcN5Y29ycA" class="cyc_term">Advertising</a>. EndorsingAProduct A collection of information transfer events; a specialization of <a href="http://sw.opencyc.org/concept/Mx4rvViexZwpEbGdrcN5Y29ycA" class="cyc_term">Communicating</a>. Each instance of <a href="http://sw.opencyc.org/concept/Mx4rvVieg5wpEbGdrcN5Y29ycA" class="cyc_term">CommunicationAct_Single</a> is a single-source transmission of information from one sender (see the predicate <a href="http://sw.opencyc.org/concept/Mx4rvViPLZwpEbGdrcN5Y29ycA" class="cyc_term">senderOfInfo</a>) to one or more recipients (see the predicate <a href="http://sw.opencyc.org/concept/Mx4rvVqYY5wpEbGdrcN5Y29ycA" class="cyc_term">recipientOfInfo</a>). Every instance of <a href="http://sw.opencyc.org/concept/Mx4rvVieg5wpEbGdrcN5Y29ycA" class="cyc_term">CommunicationAct_Single</a> has a transmission sub-event (which is an instance of <a href="http://sw.opencyc.org/concept/Mx4rvXDRVpwpEbGdrcN5Y29ycA" class="cyc_term">IBTGeneration</a>) and one or more reception sub-events (which are instances of <a href="http://sw.opencyc.org/concept/Mx4rvVjWH5wpEbGdrcN5Y29ycA" class="cyc_term">AccessingAnIBT</a>). An instance of <a href="http://sw.opencyc.org/concept/Mx4rvVieg5wpEbGdrcN5Y29ycA" class="cyc_term">CommunicationAct_Single</a> starts when its transmission sub-event starts and ends when its accessing sub-event(s) end. CommunicationAct-Single single communication act Pretty String (<a href="http://sw.opencyc.org/concept/Mx4rwLSVCpwpEbGdrcN5Y29ycA" class="cyc_term">prettyString</a> TERM STRING) means that STRING is the English word or expression (sequence of words) commonly used to refer to TERM. The predicate <a href="http://sw.opencyc.org/concept/Mx4rwLSVCpwpEbGdrcN5Y29ycA" class="cyc_term">prettyString</a> is used by the code which generates CycL to English paraphrases, but its applicability is not restricted to this use. prettyString A specialization of <a href="http://sw.opencyc.org/concept/Mx4rvVieg5wpEbGdrcN5Y29ycA" class="cyc_term">CommunicationAct_Single</a>. Each instance of this collection consists of some communication to potential clients of an <a href="http://sw.opencyc.org/concept/Mx4rvVjVT5wpEbGdrcN5Y29ycA" class="cyc_term">Organization</a>, the desire of the organization that they be its clients. The organization may be a <a href="http://sw.opencyc.org/concept/Mx4rvVjQNpwpEbGdrcN5Y29ycA" class="cyc_term">Business</a> wanting people to do business with it (cf. the more specific <a href="http://sw.opencyc.org/concept/Mx4rnhffrDI1QdedN-j80qW_ZQ" class="cyc_term">Advertising_Business</a>). Or it may be, for example, a <a href="http://sw.opencyc.org/concept/Mx4rvVj82pwpEbGdrcN5Y29ycA" class="cyc_term">PoliticalParty</a> (cf. the more specific <a href="http://sw.opencyc.org/concept/Mx4rvB4liDI1QdeUUpuXFCqRzg" class="cyc_term">Advertising_Political</a>). See also <a href="http://sw.opencyc.org/concept/Mx4rv_XKU5wpEbGdrcN5Y29ycA" class="cyc_term">AdvertisingCampaign</a>. Advertising advertizing A specialization of <a href="http://sw.opencyc.org/concept/Mx4rvViHpJwpEbGdrcN5Y29ycA" class="cyc_term">CommercialActivity</a> and <a href="http://sw.opencyc.org/concept/Mx4rvViMOJwpEbGdrcN5Y29ycA" class="cyc_term">BusinessEvent</a>. Instances of this collection include events such as market research, <a href="http://sw.opencyc.org/concept/Mx4rwQr8FJwpEbGdrcN5Y29ycA" class="cyc_term">Advertising</a>, product design and pricing and of course, sales (cf. <a href="http://sw.opencyc.org/concept/Mx4rvViP0pwpEbGdrcN5Y29ycA" class="cyc_term">SalesActivity</a>). MarketingActivity marketing CWInstantiating CW instantiating A specialization of <a href="http://sw.opencyc.org/concept/Mx4rvXDRVpwpEbGdrcN5Y29ycA" class="cyc_term">IBTGeneration</a>. Each instance of <a href="http://sw.opencyc.org/concept/Mx4r29TQ3IlUEdaAAABQ2rksLw" class="cyc_term">CWInstantiating</a> is an event which instantiates some <a href="http://sw.opencyc.org/concept/Mx4rvkNufpwpEbGdrcN5Y29ycA" class="cyc_term">InformationBearingThing</a> from some <a href="http://sw.opencyc.org/concept/Mx4rwClAZJwpEbGdrcN5Y29ycA" class="cyc_term">ConceptualWork</a>. See <a href="http://sw.opencyc.org/concept/Mx4rvqy9EpwpEbGdrcN5Y29ycA" class="cyc_term">ibtGenerated</a>, <a href="http://sw.opencyc.org/concept/Mx4r30SiOIlUEdaAAABQ2rksLw" class="cyc_term">cWInstantiated</a>, and <a href="http://sw.opencyc.org/concept/Mx4rvYyDjpwpEbGdrcN5Y29ycA" class="cyc_term">instantiationOfWork</a>. Wikipedia Article URL (<a href="http://sw.opencyc.org/concept/Mx4rNv0nbm4TTjOp7yhmnzOyqg" class="cyc_term">wikipediaArticleURL</a> THING URL) means that in <a href="http://sw.opencyc.org/concept/Mx4rtqXA6OC8QdiWC72DuLJdUw" class="cyc_term">Wikipedia_WebSite</a> THING is described by an article located at URL wikipediaArticleURL seeAlsoURI <code>(<a href="http://sw.opencyc.org/concept/Mx4riWVFR6HJSpaEaHrcWS3MSA" class="cyc_term">seeAlsoURI</a> THING URI)</code> means that a description of the resource identified by URI is likely to contain information pertinent to THING. This predicate is roughly equivalent to rdfs:seeAlso. See Also URI some sample kinds of social actions social topic SomeSampleKindsOfSocialActions-Social-Topic A specialization of <a href="http://sw.opencyc.org/concept/Mx4rvVieg5wpEbGdrcN5Y29ycA" class="cyc_term">CommunicationAct_Single</a>. Each instance of this collection consists of some communication to potential clients of an <a href="http://sw.opencyc.org/concept/Mx4rvVjVT5wpEbGdrcN5Y29ycA" class="cyc_term">Organization</a>, the desire of the organization that they be its clients. The organization may be a <a href="http://sw.opencyc.org/concept/Mx4rvVjQNpwpEbGdrcN5Y29ycA" class="cyc_term">Business</a> wanting people to do business with it (cf. the more specific <a href="http://sw.opencyc.org/concept/Mx4rnhffrDI1QdedN-j80qW_ZQ" class="cyc_term">Advertising_Business</a>). Or it may be, for example, a <a href="http://sw.opencyc.org/concept/Mx4rvVj82pwpEbGdrcN5Y29ycA" class="cyc_term">PoliticalParty</a> (cf. the more specific <a href="http://sw.opencyc.org/concept/Mx4rvB4liDI1QdeUUpuXFCqRzg" class="cyc_term">Advertising_Political</a>). See also <a href="http://sw.opencyc.org/concept/Mx4rv_XKU5wpEbGdrcN5Y29ycA" class="cyc_term">AdvertisingCampaign</a>. Advertising advertizing A specialization of <a href="http://sw.opencyc.org/concept/Mx4rvVieg5wpEbGdrcN5Y29ycA" class="cyc_term">CommunicationAct_Single</a>. Each instance of this collection consists of some communication to potential clients of an <a href="http://sw.opencyc.org/concept/Mx4rvVjVT5wpEbGdrcN5Y29ycA" class="cyc_term">Organization</a>, the desire of the organization that they be its clients. The organization may be a <a href="http://sw.opencyc.org/concept/Mx4rvVjQNpwpEbGdrcN5Y29ycA" class="cyc_term">Business</a> wanting people to do business with it (cf. the more specific <a href="http://sw.opencyc.org/concept/Mx4rnhffrDI1QdedN-j80qW_ZQ" class="cyc_term">Advertising_Business</a>). Or it may be, for example, a <a href="http://sw.opencyc.org/concept/Mx4rvVj82pwpEbGdrcN5Y29ycA" class="cyc_term">PoliticalParty</a> (cf. the more specific <a href="http://sw.opencyc.org/concept/Mx4rvB4liDI1QdeUUpuXFCqRzg" class="cyc_term">Advertising_Political</a>). See also <a href="http://sw.opencyc.org/concept/Mx4rv_XKU5wpEbGdrcN5Y29ycA" class="cyc_term">AdvertisingCampaign</a>. Advertising advertizing TemporalObjectType temporal object type A specialization of <a href="http://sw.opencyc.org/concept/Mx4rvVirnZwpEbGdrcN5Y29ycA" class="cyc_term">ObjectType</a> (q.v.) whose instances are all and only those collections that are temporally object-like. A collection <code>COL</code> is temporally object-like just in case it generally holds that any proper purely temporal parts (see <a href="http://sw.opencyc.org/concept/Mx4rvWn4OZwpEbGdrcN5Y29ycA" class="cyc_term">timeSlices</a>) of an instance of <code>COL</code> is not itself an instance of <code>COL</code>. More precisely, a collection <code>COL</code> is an instance of <a href="http://sw.opencyc.org/concept/Mx4rvViq35wpEbGdrcN5Y29ycA" class="cyc_term">TemporalObjectType</a> just in case it satisfies the following: For any distinct <code>OBJ1</code> and <code>OBJ2</code>, if <code>(<a href="http://sw.opencyc.org/concept/Mx4rvViBBJwpEbGdrcN5Y29ycA" class="cyc_term">isa</a> OBJ1 COL)</code> and <code>(<a href="http://sw.opencyc.org/concept/Mx4rvWn4OZwpEbGdrcN5Y29ycA" class="cyc_term">timeSlices</a> OBJ1 OBJ2)</code>, then not <code>(<a href="http://sw.opencyc.org/concept/Mx4rvViBBJwpEbGdrcN5Y29ycA" class="cyc_term">isa</a> OBJ2 COL)</code>. For example, none of the proper time-slices of a <a href="http://sw.opencyc.org/concept/Mx4rvVjyV5wpEbGdrcN5Y29ycA" class="cyc_term">CalendarYear</a> is itself a calendar year. Likewise for <a href="http://sw.opencyc.org/concept/Mx4rvViYBpwpEbGdrcN5Y29ycA" class="cyc_term">TakingAStep</a>. So <a href="http://sw.opencyc.org/concept/Mx4rvVjyV5wpEbGdrcN5Y29ycA" class="cyc_term">CalendarYear</a> and <a href="http://sw.opencyc.org/concept/Mx4rvViYBpwpEbGdrcN5Y29ycA" class="cyc_term">TakingAStep</a> are both instances of <a href="http://sw.opencyc.org/concept/Mx4rvViq35wpEbGdrcN5Y29ycA" class="cyc_term">TemporalObjectType</a>. Conversely, a proper time-slice of a given <a href="http://sw.opencyc.org/concept/Mx4rvVisWZwpEbGdrcN5Y29ycA" class="cyc_term">Date</a> might itself be a <a href="http://sw.opencyc.org/concept/Mx4rvVisWZwpEbGdrcN5Y29ycA" class="cyc_term">Date</a> (e.g. an hour has minutes and seconds as time-slices); so <a href="http://sw.opencyc.org/concept/Mx4rvVisWZwpEbGdrcN5Y29ycA" class="cyc_term">Date</a> is not a temporal-object-type. See <a href="http://sw.opencyc.org/concept/Mx4rvVitN5wpEbGdrcN5Y29ycA" class="cyc_term">TemporalStuffType</a> for the disjoint notion of being temporally stuff-like. wikipediaArticleName (<a href="http://sw.opencyc.org/concept/Mx4rTv-jk9SPTXa991kk5mAvHg" class="cyc_term">wikipediaArticleName</a> THING NAME) means that in <a href="http://sw.opencyc.org/concept/Mx4rtqXA6OC8QdiWC72DuLJdUw" class="cyc_term">Wikipedia_WebSite</a> THING is described by an article with the title NAME Wikipedia Article Name